Application
This unit of competency describes the outcomes required to promote the carbon benefits of wood products to customers in a timber merchandising environment. It includes the application of knowledge of carbon capture and storage.
The unit applies to Timber Advisor, Sales and Merchandising Team Leader, Timber Manufactured Products Technician.
No licensing, legislative, regulatory, or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENTS | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions. |
1. Recommend the carbon benefits of wood products | 1.1 Explain the range of wood products to customer. 1.2 Outline the process of carbon capture and storage in wood products. 1.3 Provide and compare carbon storage figures for a range of wood products. 1.4 Provide advice on available product range and their carbon storage figures. 1.5 Provide product information to customers to assist them in their purchasing decisions. |
2. Produce and install merchandise for a promotion on the carbon benefits of wood products | 2.1 Establish targets for a promotional campaign on the carbon benefits of wood. 2.2 Develop a merchandising plan to promote the carbon benefits of wood products. 2.3 Analyse sales information on customer buying habits. 2.4 Design a range of promotional elements for use in the campaign. 2.5 Obtain approval for promotional elements and installation concepts. 2.6 Construct materials to meet the design elements. 2.7 Install display, promote carbon benefits of wood products 2.8 Review customer feedback to measure the effectiveness of the promotional campaign. |
Evidence of Performance
A person demonstrating competency in this unit must satisfy all of the elements, performance criteria and foundation skills of this unit.
follow organisational policies and procedures relevant to promoting the carbon benefits of wood products
provide advice to customers on available product range and their carbon storage figures
recommend suitable wood products to customers
prepare and conduct a campaign to promote the carbon benefits of wood products
analyse the effectiveness of a campaign to promote the carbon benefits of wood products.
Evidence of Knowledge
A person competent in this unit must be able to demonstrate knowledge of:
the wood products available to customers
how trees capture and store carbon
carbon storage figures and the importance of carbon balance
principles of developing a promotional campaign
continuous improvement processes and systems
selling techniques
campaign planning and evaluation.
Assessment Conditions
The following resources must be made available:
information about wood products available to customers.
organisational policies and procedures relevant to promoting the carbon benefits of wood products
relevant personnel for the purposes of communicating information
Competency is to be assessed in the workplace or a simulated environment that accurately reflects performance in a real workplace setting.
Assessor requirements
Assessors must:
hold the appropriate assessor competency standards as outlined in regulations; and
be able to demonstrate vocational competencies at least to the level being assessed; and
be able to demonstrate how they are continuing to develop their VET knowledge and skills as well as maintaining their industry currency and assessor competence.
Foundation Skills
This section describes those core and employment skills that are essential to performance and are not explicit in the performance criteria. | |
Oral communication skills to: | persuade people of the benefits of wood products explain concepts to customers |
Writing skills to: | develop a plan for a promotional campaign |
Range Statement
Not Applicable
Sectors
Timber Manufactured Products
Timber Merchandising
Wood Panel Products